Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Podcasting since 2024 • 28 episodes
Fandom Unpacked
Latest Episodes
ICYMI: What March Madness Carries Into the Pros
If you've ever wondered what peak fandom actually looks like, this one's your answer. March Madness just wrapped, and watching those final moments — the upsets, the eruptions, the arenas turned into something electric — it felt like the right t...
•
1:50
How New York City Tourism + Conventions Sells The Iconic And The Unexpected
New York City is one of the most famous “brands” on earth, yet selling a trip to NYC still comes down to the same hard question every marketer faces: how do you keep something iconic feeling personal, current, and worth the effort? We sit down ...
•
Season 2
•
Episode 10
•
31:43
Escaping Into Audacious New Worlds with Spiegelworld
A circus company that builds entire worlds does not stop at the stage. We're joined by Spiegelworld CMO Lindsay Sanna to unpack how immersive live entertainment becomes real fandom when every detail is intentional, from the moment you walk in t...
•
Season 2
•
Episode 9
•
29:04
How Carnegie Hall Balances Legacy, Innovation, and Fans
Ever wondered how a legendary stage keeps pace with a hundred different audiences at once? We sit down with Carnegie Hall’s Chief Marketing Officer, Sara Villagio, to explore how a 135-year-old institution stays agile, relevant, and deeply huma...
•
Season 2
•
Episode 8
•
30:53
From Vegas Stages To VIP Magic: How Caesars Builds Unforgettable Nights
Step onto the INTIX show floor with us in Las Vegas as we sit down with Amy Graca, Senior Vice President of Entertainment at Caesars Entertainment, to unpack how an ordinary ticket becomes an extraordinary night. Amy takes us inside a 50-venue ...
•
Season 2
•
Episode 7
•
35:35