Fandom Unpacked
What makes us fans? Why do we show up, fall in love, become obsessed, and keep coming back for more?
Welcome to Fandom Unpacked, a podcast exploring the people, passions, and powerful forces behind fandom. Through conversations with the people behind the brands, experiences, and cultural phenomena that inspire devotion, we unpack what makes fans tick, what brings people together, and how fandom shapes the world around us.
Hosted by Damian Bazadona (Situation) and Peter Yagecic (A Mind at Work Consulting), who bring more than two decades of experience helping some of the world’s most iconic brands inspire audiences and build fandom.
Fandom Unpacked
Latest Episodes
The Science of Fandom With Harvard Kennedy School’s Todd Rogers
Can sports fandom solve the loneliness epidemic? Harvard professor and behavioral scientist Todd Rogers reveals how sports culture serves as critical social infrastructure to fight America’s connection recession.In this episode of Fandom...
ICYMI: Chasing the Sensory Rush of High-Stakes Live Experiences
Ahead of the Formula 1 United States Grand Prix in Austin, we revisit our conversation with Jonathan Linden, producer of the F1 Exhibition. Explore why fandom isn't always about comfortable, quiet consumption, and how leaning into the loud, vis...
How The Oracle Of O-pa Turns Patrons Into Fans
The moment someone walks through your venue's doors, you can feel it: they’re carrying expectations, nerves, excitement, and a very specific picture of how the night should go. We sit down with Ashley Voorhees, VP of Patron Services at Omaha Pe...
ICYMI: Why Nostalgia Can’t Be the Destination for Legacy Brands
September brings an industry-wide reset across Broadway, television, museums, and performing arts centers. But as PBS Vice President of Multiplatform Marketing and Content Amy Wigler points out, past loyalty and nostalgia are great hooks, but t...
The Atlanta Braves Fandom Playbook
A baseball season gives you 81 chances to get it right, and 81 chances to lose someone if you don’t. We sit down with Anthony Esposito, Senior Vice President of Ticket Operations for the Atlanta Braves, to unpack what actually creates lasting f...