Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Fandom Unpacked
Latest Episodes
The Atlanta Braves Fandom Playbook
A baseball season gives you 81 chances to get it right, and 81 chances to lose someone if you don’t. We sit down with Anthony Esposito, Senior Vice President of Ticket Operations for the Atlanta Braves, to unpack what actually creates lasting f...
ICYMI: The New Orleans Pelicans Turn Repetition Into Loyalty
What turns attendance into loyalty? In this episode of Fandom Unpacked: In Case You Missed It, Heather revisits a conversation with Mel Barry of the New Orleans Pelicans about the rituals, energy, and sense of place that keep fans coming back. ...
Ticketing In The Shadows: How SoFi Stadium Crafts A Seamless Fan Journey
Ticketing works best when it disappears, and that’s exactly why we wanted this conversation. We’re joined by Andrew Bragman, VP of Ticket Operations for SoFi Stadium, YouTube Theater, and Hollywood Park, to unpack what it takes to deliver a sea...
ICYMI: How the US Open Turns Fan Week Into Future Fandom
As the US Open returns to New York, we revisit our conversation with Nicole Kankam, Managing Director of Pro Tennis Marketing & Entertainment at the USTA. Nicole shares how the US Open's Fan Week has become a more accessible and diverse ent...