Fandom Unpacked
Fandom has long been the heartbeat of in-person sports, music, and entertainment experiences, with modern fans organizing and sharing their love (or despair) across hundreds of different platforms. Fandom Unpacked is a 30-minute ask-me-anything style series where we aim to understand the power of modern fandom by engaging with some of the brightest minds in sports and entertainment. We pose a series of questions to our guests to gain insight into the shape of fandom in their industry, inviting our audience to join in on the fun by participating in our bi-monthly livestreams. Register at https://situationlive.com/fan.
Episodes
8 episodes
Fandom at Sea: Building Passionate Communities with Sixthman
What happens when you give passionate fans five uninterrupted days with their favorite artists, chefs, comedians, or creators in the middle of the ocean? Pure magic, according to Jeff Cuellar, CEO of Sixthman.For nearly 25 years, Sixthm...
•
Season 1
•
Episode 8
•
31:20
Turning Audiences into a Multigenerational Fanbase at PBS
Ever wonder why people proudly wear PBS merchandise as a badge of identity when nobody's sporting ABC t-shirts? Amy Wigler, Vice President of Multiplatform Marketing and Content for PBS, reveals the secret sauce behind one of America's most bel...
•
Season 1
•
Episode 7
•
26:05
Creating Authentic Fan Experiences and Lasting Loyalty with the New York Red Bulls
What truly separates an ordinary gameday from an unforgettable sports experience? For the New York Red Bulls, it all comes down to their meticulously crafted "street to seat" philosophy that transforms every matchday into a celebration of commu...
•
Season 1
•
Episode 6
•
30:16
Beyond Arias: What Makes Opera Devotees Some of Entertainment's Most Dedicated Fans?
The passionate world of opera fandom might surprise you. Forget polite, hushed appreciation – opera enthusiasts are more like sports fans than theater patrons, tracking their favorite performers across venues, possessing encyclopedic knowledge ...
•
Season 1
•
Episode 5
•
29:36
Creating Community IRL: Why Fan Conventions Are a Marketer’s Dream
What happens when passionate fans decide to create the events they've always wanted to attend? Melissa Anelli, CEO and Founder of Mischief Management takes us on her journey from Harry Potter superfan to convention entrepreneur running some of ...
•
Season 1
•
Episode 4
•
26:52
The Secret to Building and Engaging a Global Fanbase with F1
Jonathan Linden, Co-president of Round Room Live, takes listeners behind the scenes of the Formula 1 Exhibition – a groundbreaking immersive experience bringing the high-octane world of F1 racing to fans worldwide.What happens when one ...
•
Season 1
•
Episode 3
•
23:33
Converting Local Fans into Lifelong Brand Advocates with the New Orleans Pelicans
When the New Orleans Pelicans take the court at Smoothie King Center, they're not just playing basketball – they're celebrating the soul of a city renowned for its distinctive culture, resilience, and community spirit. This captivating conversa...
•
Season 1
•
Episode 2
•
31:02
How the GRAMMYs Cultivate a Passionate Fanbase Year-Round
The relationship between artists and fans has undergone a dramatic transformation in recent years, and no one understands this evolution better than John Loken, EVP at The Recording Academy. In this captivating episode of Fandom Unpacked, we di...
•
Season 1
•
Episode 1
•
24:34