Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Fandom Unpacked
Latest Episodes
ICYMI: Why the Best Trips Aren’t About the Destination
Summer travel season is here, but the trips we remember most are often less about where we go than who we experience them with.In this ICYMI episode, Sixthman CEO Jeff Cuellar explains why passionate fans will rearrange their calendars, ...
The Essential Power in Prescribing Joy and Making Memories
Oncologists prescribing beaches, Broadway, and ballgames sounds unbelievable until you hear the why. We sit down with Jon Albert, founder of the Jack & Jill Late Stage Cancer Foundation, to talk about what families actually need when late-s...
ICYMI: How a Video Game Brought FIFA to America
As soccer supporters from around the world transform cities across North America with songs, traditions, and unforgettable displays of fandom, we're revisiting a conversation that helps explain how many of those lifelong passions begin.I...
From Paddington to Park Place, Turning Familiar IP into a Playable Night Out
Monopoly has a reputation for turning friendly game nights into grudge matches, and Saw has a reputation for making people squirm. So what does it look like to build live, immersive experiences from those worlds and still leave guests feeling s...
ICYMI: The Whole City Is Showing Up for The NBA Finals
Game 4 of the NBA Finals is tonight. If you live even remotely close to New York, you're feeling the fandom.It sent us back to a conversation with Bronwen O'Keefe, Head of Brand Marketing and Content at the Harlem Globetrotters — an orga...