Fandom Unpacked

Fandom at Sea: Building Passionate Communities with Sixthman

• Situation • Season 1 • Episode 8

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What happens when you give passionate fans five uninterrupted days with their favorite artists, chefs, comedians, or creators in the middle of the ocean? Pure magic, according to Jeff Cuellar, CEO of Sixthman.

For nearly 25 years, Sixthman has been perfecting the art of creating immersive fan experiences at sea – essentially floating festivals where passionate communities can fully disconnect from everyday life and connect deeply with both their favorite artists and fellow enthusiasts. As Jeff reveals, these experiences completely transcend traditional demographic marketing. Whether it's rock music fans, Broadway enthusiasts, or true crime aficionados, what unites these seemingly disparate audiences is the intensity of their passion.

Behind the scenes, Sixthman has developed a fascinating approach to quantifying passion – analyzing everything from social media engagement to merchandise sales to determine which concepts have enough critical mass to justify a cruise. But as Jeff candidly admits, the business carries significant risk: "We joke as promoters – if you think you want to launch a festival, because that's really what this is, go out and burn a million dollars and see how that feels."

What truly sets these experiences apart is the remarkable level of artist engagement. Unlike a 90-minute concert with a brief VIP meet-and-greet, these cruises offer days of meaningful interaction. Jeff cites Michael Franti wandering the ship with his guitar, spontaneously sitting down with fans during meals to play songs or share recipes – creating moments of connection impossible in conventional venues.

Perhaps most importantly, these floating festivals foster community that extends far beyond the event itself, with many fans returning year after year, building friendships that last a lifetime. As one multi-time attendee shares, "We were absolutely blown away by the passion, the community, just the friendliness... we'd never had a holiday like it."

Ready to experience fandom at sea? Visit sixthman.net to explore upcoming cruises and find your tribe on the ocean.

Recorded Thursday, March 27th, 2025
Hosts: Jeff Miele, Account Group Director for Sports, Attractions, and Live Events, Situation & Damian Bazadona, CEO & Founder, Situation
Guest: Jeff Cuellar, CEO, Sixthman
Producer: Peter Yagecic, Innovation Advisor, Situation

Peter Yagecic:

You're listening to Fandom Unpacked the podcast, an audio version of our regular live stream series where we unpack modern fandom with some of the brightest minds in sports and entertainment. I'm producer Peter Yagisic, and our hosts for this Q&A are Situation's CEO and founder, damian Bazadana, and account group director for sports attractions and live events, jeff Mealy. Our guest is CEO of Sixth man, jeff Cuellar. He'll share some of the secrets of creating unforgettable fan experiences at sea Anchors away. Here's Damian to get us started.

Damian Bazadona:

Well, let's start with. Sometimes you do a, we do a pre-call to this and after talking to Jeff, I realized I think he has what I would say is probably one of the coolest jobs in the world and he's a fandom at sea. Instead of me explaining your business, which I just think is incredible, can you explain? Let's start at the top explain, talk about your business. Please Give some context for the folks.

Jeff Cuellar:

So I would say, simply to put it easy, we are what's called a promoter, and if you're not familiar with that term, essentially we are going out and working with artists and I'll use artists in the most broadest sense, because that can be music, that can be comedy, that can be chefs, that can be whatever it may be and we create experiences and how we put that together and quote unquote, buy the show or whatever that may be, but we work with them to create these over-the-top immersive experiences.

Jeff Cuellar:

So, as a promoter, we're the ones working with them, having the creativity, the ideas, the activity shows you name it how it all works together and then, of course, the fun part of working on the finances and ensuring that there's profitability there. So that is, I would say, the dry side of it, but the more exciting side is what I think we really deal with is passion, and we at Sixth man have figured out I'd say successfully figured out how to figure out, quantify passion and therefore, where do we invest in terms of bringing communities together, the high passion communities together, and allow them to have a space where they get to go on vacation and immerse themselves in the one thing that they are passionate about?

Damian Bazadona:

What's the commonality? I mean? I feel like you go everything from rock bands to sports teams to chefs I mean, after all the cruises that you've done, and on this webinar we have people from all walks of entertainment, sports to you name it. It's on here and everyone's looking for that. The. The answer of like, the, the unlock of fandom of like, what's the special sauce that you're seeing? You're able to fill many, many, many ships from many, many different groups of people, from many, many different, different demographics Are they unifying.

Damian Bazadona:

What are the unifying traits? You look at, You're going here's a special sauce that makes that work.

Jeff Cuellar:

I would like to say that there is like some secret special sauce, but it does. It comes down to passion and it does demographics throw out the window, and we hear you know it does demographics throw out the window, and we hear you know, a lot of times some of our events, will you know, they'll actually sail from like a Tuesday to a Sunday, and I'm like time doesn't matter, what time of year doesn't matter, because if there's that one thing that you are that excited about and I think we all, whether on this screen or all, have that that we're extremely passionate about, if we're able to pull that together and provide an immersive experience with your tribe, then they're in, because a lot of times it's hard to come by those things and this isn't enough to say like a normal show. But you know, sometimes 90 minutes isn't enough. This isn't enough to say like a normal show, but sometimes 90 minutes isn't enough and you want the ability to have all of those walks of life. So people get together because, regardless of your race, religion, political affiliation does not matter. Once you get on that ship and you're there, you know there's one thing that is that common thread that everyone is there for and you can automatically have a best friend.

Jeff Cuellar:

I think we rooted ourselves in music and that will always be the foundation of the company, because with music it's an easier way to get that emotional connection. I mean, we can all think about that one album or that one song or that one live performance. You're like, you know, it changed my life and some keep digging further down the rabbit hole and they get several that kind of go along with it. But music, I think, is easier because there is more of that live component. But we have found out and how tastes have changed over the years. They're getting in other places too, whether that's chefs, whether that's Broadway, whether that's whatever it may be, wrestling um, there's something there. And if we can tap into that and over, deliver on an experience and provide world-class customer service, uh then I think we're going to have success on our hands.

Damian Bazadona:

Yeah, no, I, you know, I think there's always the. It's the. Live entertainment marketing comes down to the battle of passion versus practicality, and you want passion when passion wins. This is the root of the best part of variable pricing. People will pay whatever it takes when their passion is driving and when practicality becomes too much of an issue, that's where it goes the opposite direction. Jeff, I know Jeff and Mealy, by the way, so our Joe, two Jeffs on this call. But I would say to Jeff, who oversees our events and attractions I know you have a bunch of questions.

Jeff Mielle:

Absolutely. Hey, Jeff, Great name, by the way, of course. You know I want to lean into what you were just talking about in terms of the tribe and that customer service and that passion that comes on board. You know, we see in our industry that fans are looking for more personalization in their experience and even the way that they're connected to via marketing. They're looking for more interactivity when they're within a venue or on board. Can you talk a little bit more about how you're leaning into that personalization for the experiences once the ship sets sail?

Jeff Cuellar:

Yeah, we actually have as part of every experience that we build. So I look at our timeline and we like to lock in concepts, typically about 16 months out, and some of those conversations can be had even before then, because that gives us a solid three to four month runway to start building, whether that's a lineup, whether that's experiences, all of the things that we need to have for launch, and really that's what's that communication piece to get someone excited. And then, with the anticipation that we are going to be doing more, so that puts us on sale about 13 to 12 months out for an event. In that time frame, hopefully, we are now starting a conversation with that tribe. So we set up a communication group as people start to make their purchases and we start to gather more information and have someone that we call a community experience person that is in there having these daily conversations. So, whether that's a Facebook group or in other locations as well, we're gathering info. What are they excited about, what do they want to see? And then we have the ability to go back to the artist or our partner on the event and start saying, hey, this is what we're hearing. You know we're getting a lot of conversations around theme nights or some type of activity they're really curious about, and that allows us to start to actually curate some of this stuff based on the feedback that we're getting from them.

Jeff Cuellar:

That in combination because we know some things like you don't know what you don't know, and so you can't ask for something that you maybe didn't even know existed and that stuff comes really from the artists, and I think every artist that we're working with is, you know, creative on a level that you know is why they're successful. Artists that we're working with is, you know, creative on a level that you know is why they're successful. So being able to have that conversation is like what inspired this album art, what inspired this recipe, what inspired all of this, and being able to work through some of those things to kind of help pull back the curtains and give the most passionate fans access to this type of stuff. So it works both ways. So it's the conversation with the artists and conversation with the actual fans, because we have seen it where artists actually learn something from their fans that they didn't know, Like some artists may say, like wow, we didn't really put much time and attention to this, but now we're hearing that it really means something to them. Let's dig into that.

Jeff Cuellar:

And some people just have fun. I mean, that's a big part of it too is life is serious. There's a lot of stuff going on and this is a pure escape, a pure multi-day, multi-night escape that you're living versus again, like I went and took 90 minutes. I went to a show. I now got to go back, I got to get the kiss from the babysitter, we got to do whatever it is next, and and and. Right back in the dredges of uh, of what's going on day to day. This allows you to say, like, all right, for the next four nights, five nights, I'm, I'm going to like let go and and just allow myself to be present in uh, in this world.

Jeff Mielle:

I love that. I love the idea that even once you have their money maybe a year out that the work does not stop in making sure that this is a perfect experience, and you're so in the trenches with them, so to that point, you might go on sale a year ahead of the cruise. Take me even further back. How are you coming up with these ideas? Is there a blueprint? Is every event bespoke? Where does the seed come from? And then how does that expand into what could be a viable cruise?

Jeff Cuellar:

Um, a lot of it starts with us. Uh, you know what gets us excited. You know, in in the building luckily, you know, I've got over a hundred. You know full-time staff members plus you know our, our contractors and vendors that are working with and I would say we're constantly getting fed ideas. Uh, you know, some of them are interesting ideas, some of them are like obvious ideas, uh, and, and some are like, Hmm, let's, let's see if there's something sticky there. Um, once we have an idea and some of this could be talking to agents and managers as well, we're being pitched on certain things then we will take it and we'll run it through.

Jeff Cuellar:

Basically, I'm going to call it not an algorithm, but really kind of a formula that we created that we call the C index, and this is kind of like our way to attempt to quantify passion and start to look in again those Reddit groups, the Facebook groups, spotify listeners. Do they have a podcast? Is there a television show? What are they doing out there? What does their merch look like? What does website look like? All of those different things to help us understand what this community is, how they're currently interacting. Is there a whole? Is there an opportunity? And start to break it down, and we've started. Then we start to score it, and this process has been going on since I'd said we'd started this, this scoring kind of process, oh, uh, I think it started really just before the pandemic Um, but we started to see the results of of that, you know, post pandemic Uh, and then we're tweaking it, you know, cause, what works for music maybe doesn't work for comedy as much. Um, the blueprint is finding the passion, like, like, what is it? And can we? Can we amplify it? Can we deliver upon what they need? Um, and then the interactivity of the artist, um, that is, I mean, that is, that is mission critical to the success of one of these.

Jeff Cuellar:

If we have an artist that's in it just for a paycheck, that doesn't get the concept that you have the ability to interact with your most passionate fans, the fans that will allow you to have a career for as long as you have a career, um, that, once they dig and they understand that, you know that right there, I would say is is is, you know, mission critical, as I mentioned, for us to go forward, because if they're excited, then they're going to be communicating with their fans, like, oh, my god like we came up with this ridiculous idea that I can't wait for you to experience while you're on the event. So, whether that's through a social media channel, whether it's through a podcast or radio interview, whatever it may be, they're able to speak directly to their fans to get them excited about what is going on. If they're not doing that, I think there's a problem. And then fast forward. You know, that's kind of like the canary in the coal mine Fast forward. You're probably going to have that same experience on the ship.

Jeff Cuellar:

Where we see some of the best success is when the artist feels it. They feel the passion, they feel the opportunity to mix and mingle on board. I mean Michael Franti. I give him all the credit, his due there. He is a master at this and being able to just walk around the ship with a guitar and sit down with someone while they're eating in the Garden Cafe and play a riff and a song and then start off and continue on. He's sharing his favorite recipe for, you know, a juice mix that you know he loves and stuff, and I think those are the kind of touch points these fans are looking for.

Jeff Cuellar:

But when you kind of look at that, that's what we're looking at in terms of success. Are they going to engage, are they going to embrace it and understand that the real opportunity they have Because even at a show and you may have your VIP section and you do a 10-minute meet and greet is that really it Isn't there more? And they may engage on social media, but I think that in real life connection is where it stands, and those that understand that, I think win that in real life connection is where it stands and those that understand that, I think win Uh, burke Reischer. You know another great example If you, if you've sailed on uh on his event, uh, you definitely have the ability to play craps with him. I mean, he was at the tables and people were experiencing that and he was accessible in that way.

Jeff Cuellar:

Uh, and that's where I think you get some of the, the, the real, real excitement, and you know there's varying levels of it, but we dig in and try to find that passion.

Jeff Cuellar:

We want the artist to understand that you don't have to get you know as engaged as a michael franti to be successful. But this is what the fans want to see. They want that intimacy and they want to understand how you got there and how you know what they want the artist to understand, like how you make me feel it's important because it really does come down to emotion and sharing that. You got me through a hard time. You make me happy. We dance to your music as a family in the kitchen while making breakfast on Sunday mornings All of those things. We all have those memories and it's falling back to that on the ship that really sets us apart and where we start to have these conversations with these artists before we start to go out. If it's all about a paycheck, I'll be honest typically it's not going to work. I mean, it can work, but that's not why we're in business.

Damian Bazadona:

Can I ask a quick, just follow up on that? What's the biggest misconception? We have a fair number of people on this webinar right now that I'm assuming are evaluating themselves like well, we would probably make a good cruise our brand. What's the biggest misconception or mistake that you think that they make or they misread it?

Jeff Cuellar:

That's a great question. It's hard. It takes the amount of time from when we are talking about the concept to actually launching it and putting it on sale all the way to execution. This isn't talking about the concept to actually launching it, putting it on sale all the way to execution. This isn't one of those things where it's like great, I had the idea I'm going to be there, this is going to be great. It is a lot of work to get from the concept to execution and beyond.

Jeff Cuellar:

Also, it's risky. We do everything in our power to try and mitigate as much of that risk as possible, but sometimes you just don't know. Sometimes the consumer says that's not the experience I'm looking for, or you're not providing enough value for the price and therefore it starts to fail. So, as a promoter, I mean we live in risk. So I would say are you comfortable losing money and that may be us losing money but are you comfortable not, or not making the kind of money you think you should be making for the amount of work you're putting in? Because it's hard. We joke as promoters if you think you want to launch a festival, because that's really what this is. These are festivals. They, the venue just happens to be a ship, you know, go out and burn a million dollars and if you're okay with that and that, that you're comfortable with how that felt, to light a million dollars on fire, go burn another $2 million.

Jeff Cuellar:

If you're still okay with that and and you you're comfortable and can reconcile at the end of the day with how that feels, then you're maybe ready to do an event, because everyone does think and we all have that bias that this concept is going to be successful. It's the ability to remove yourself and evaluate is it going to be successful? And the confidence of most artists. I mean how, their ability to take a stage and do those things. They have to have that confidence. But you also need the grounding, someone. Maybe that risk is a little bit too high, but there are ways that we can see. We can test certain things out. Like, maybe you don't own the event, maybe you're a part of another event and start to build an audience. That way to say. I think we can expand here and again is this what your audience wants? Just because you want it doesn't mean your audience wants it, and that's an important part too. Sometimes we do surveys. We'll do pre-event surveys to gauge that sentiment from fans.

Peter Yagecic:

again, to help mitigate that risk. No artist really wants to put out like hey, we're thinking. Agency built for live entertainment that champions the power of unforgettable shared experiences around the world. We offer full marketing and creative services for experience-based brands in live entertainment, attractions, theater, sports, arts and culture, and more. Check us out at SituationInteractivecom. Now back to our Q&A interactivecom.

Jeff Mielle:

Now back to our q&a. It's interesting in any of the events that we work in whether it's a sporting event, theatrical production and attraction that risk of losing money is always apparent. We want to balance bringing fans in, we want to give them a great experience that they're talking about, but of course, we want to make sure that we're profitable as well. Right, and where you're, where Sixth man and what you do is incredibly unique. There are a lot of overlaps in the other aspects of live entertainment that we deal with. So, as we think about again sports theater, what do you think these other aspects of the industry can learn from what you do?

Jeff Cuellar:

I think it comes with the authenticity and customer service. I mean we are truly engaging with our fans in a big way and as a promoter, we're a lot of times behind the scene. We realize that the fans that are coming on our events they're there for the concept, the artist, whatever that may be. We are the ones executing, we are helping to bring that to life. But where I do think we separate ourselves is our customer service. And we have seen it and they have responded in a sense that we came for Soul Shine, we came for the Broadway cruise, and this was fantastic. We came for the Broadway cruise, and this was fantastic. We came for, you know, keeping the blues alive. And we understand now, after having, because a lot of the people who come on our events have been to something else, whether that's just a show, whether that's a festival, something it may be they realize there is value in the team and the customer service they provide. And we operate with what we call special, and it is an acronym of how we treat our artists, how we treat our guests and how we treat our team. And that is really at the core of what we're trying to accomplish just to make everyone feel special, because if the artists don't feel special, they don't want to come back. If our fans don't feel special, they don't want to come back. If our fans don't feel special, they don't want to come back. If our team doesn't feel special, they're not going to want to continue to put in the hours it takes to execute this. So I think, for us, we have invested very heavily in special and I think it shines through. I mean, I would say next year is our 25th anniversary, so I would say that it definitely shines because we're still here, uh, doing this, um, but that is really kind of at the core, is really trying to to create these special moments, these once in a lifetime opportunities with you know, with, with intimate shows, with opportunities to engage, to break down some of the walls that you know currently exist, with interaction, uh, uh, with your, uh, you know, with the artists and the community, and if we can continue to help feed that fire and and you lie, special that's. I mean that's really how, how we, how we succeed and, I think, how we differentiated ourselves, uh, from others.

Jeff Cuellar:

There's a lot to be said, you know misconceptions about cruising too. There's this idea of like ah, it's just for, you know, it's just for old people. Uh, you know, I don't want to be trapped on a on a ship for you know X amount of days and I would say throw it out. Uh, go experience it, because it's a venue. Uh, and that venue actually provides a lot of, uh, creature comforts that you're not getting someplace else. Try not having to worry about parking for five days, not having to worry about, you know, getting a hotel, and am I going to have enough time to eat, being able to say like, hey, I just saw the show and you know what, I'd love a nap and I'm going to go take a nap and take 20 minutes for myself, guess what. Tomorrow we're going to be in Cozumel and I'm going to go hit the beach and then come back on and have this other, more amazing experience.

Jeff Cuellar:

The value add that we're able to offer in that too, I think, is the other piece of it. We have leaned into what we're good at and the venue. We have to say, yeah, there's value here. It may be cheaper on a ticket to go do this, but are you getting all of this that goes with it? You're not, and I think that's where we also win. So, special and the value and kind of leaning into that are really things that I think set us apart.

Jeff Mielle:

Peter, to that point, this might be a great time to bring in our colleague Toby, who has gone on many trips with you.

Peter Yagecic:

I think so too. So you may have seen Toby's head pop up a little bit earlier. We're trying something new where we wanted to bring an audience question actually up on stage, but I think it's a perfect, perfect time, because Toby is the perfect example of why cruising is not just for the older set. But, toby, please introduce yourself and let us know what your question is, as someone who's experienced the rock boat at least a few times.

Toby Chichick:

Hey, jeff, lovely to meet you, and hey, everybody. So yeah, I've been a Sister Hazel fan for about 25 years. There's not many of us in the UK, it's quite a niche. But yeah, I heard about the rock boat ever since it launched and I was fascinated by the concept. I didn't know anything about cruising.

Toby Chichick:

I ended up persuading my wife to take this crazy trip and go on this rock boat with me, um, about 10 years ago, so maybe longer and we loved it so much. We were absolutely blown away by the passion, the community, just the friendliness, and a lot of that was to do with sixth man and the organization how slick everything was. We'd never had a holiday like it and it blew us away. Um, and yeah, we came back three more times, so we've done four now. Um, but yeah, it is an incredible experience. Absolutely loved it.

Toby Chichick:

But one of the questions I was really fascinated by was it's such a strong community and there's a really nice ceremony at the sail away show where they uh said give, really give, back to the community by saying thank you for those that have been five times, you get a track jacket and if you've been 10 times you get like a robe. We call it dressing out, you guys, um, but yeah, that's amazing and what blows me away is how many people every year seem to be getting up on stage and getting their five-year jackets, their 10-year robes and that sort of loyalty to the holiday and everyone we speak to, being like what can wait for the rock boat every year. That passion just blew us away. But I think what really interests me, and I'd be love to hear your thoughts on, is how do you kind of segment your marketing towards the kind of those loyal, diehard fans that come back every year, uh, versus kind of marketing to a new audience, like you say, those people that don't quite get it. How do you kind of balance that marketing?

Jeff Cuellar:

Um, it's a challenge, uh, in terms of how we look at more cause. Our marketing is, is, is different, I mean it, it is, it is truly worldwide marketing, uh, for for you know what comes on board, uh, and and as this experience, I think the concept, or you know again what they're most passionate, obviously huge sister of his fans. So that that helps us, that's our, that's, hopefully you know that's the hook, and that helps us, that's our hopefully, you know that's the hook and then hopefully we can reel you in with the other pieces and the value add that kind of goes along with it. What are we doing to ensure that we have that kind of pull within that community? And we see, you know, year over year, in terms of those repeat customers that or repeat guests that keep coming back, and we track that and we start to see, you know, why have you, if you stopped coming, why until we've only done four? So my question is why have you stopped coming, especially with three kids now? Yeah, three kids that I can be, that's, that's one of them. So it's also thinking about like, but now you're predisposed, now you understand what goes on there. So how am I going to pull you back on and maybe something else, because if you like this type of experience, you probably want your kids to experience it. I mean, I've taken my two kids on several of our events too, and they're in and they've basically been born into this throughout the years and have experienced a lot of festivals and they get it and they love it.

Jeff Cuellar:

So I think that's the biggest part is working with an art. I think sister hazel is just, I mean again, one of the. The best in the business is they get it, they understand it, they and they. They want to facilitate it in a lot of ways. Um, and the collaboration.

Jeff Cuellar:

So them working with so many other bands that are on the bill and having them, having them be a part of what that show is, and having that understanding of like, hey, you may have your set that you typically do, but come join us over here. Why don't we're going to do a, a, a Genesis cover set? Uh, you know, why don't you come on and and and and sing one with us? I think they are masters at being able to convince the other bands. This is not just about you playing your set, it's collaboration, it's community, it's all that, and they've been phenomenal at that and facilitating that, and they played such an active role with the artist as well as the actual community themselves. And you see it, it's authentic, it's who they are, um, and it's why it bleeds through and I think it's so genuine.

Peter Yagecic:

I I'd love to sneak in another audience question for someone who won't be on screen. Uh, uh, you you mentioned, jeff, that, uh, you can find your new best friend on board. Uh, do you see a lot of existing friend groups or tribes booking together, or is it mostly singles and couples? And I wonder if that, uh, it changes based on on the type of event.

Jeff Cuellar:

It totally changes on the type of event. Uh, I mean, we we joked like, uh with, with Paramore. Uh, there are a lot of threes and fours and people were packing into rooms, uh, packing into cabins. Um, three, 11, I think is a great one. That's actually out there right now. It's on the water as we speak. They started off heavy in the threes and fours and how that audience has grown over the years.

Jeff Cuellar:

You're seeing now more of like more what we call double occupancy cabins, so two people to a cabin that are starting to be more couples or two best friends going out there. And you know, as you get older, that the different creature comforts you want, like you know, am I willing to sleep in a cabin with three other people, uh, or even my kids, for that matter. Uh, we do joke sometimes that spouses, uh, you know whatever side of that, you know, sometimes they are just there to support their spouse and you see them taking advantage of different things. They're like you know what while you're watching you know 311 play, I'm going to be in the spa or I'm going to take some excursion, but there's.

Jeff Cuellar:

I think the beautiful thing is there's that opportunity, like if it isn't your thing but you want to support your partner, then that can happen. Or if you're, you know, if your kids are on board, great, there's typically a place, a kids academy, and they can be a part of those arcades and sports courts and things like that. That can also entertain them. While you're getting your fix for that thing that you know allows you to be with your tribe. That's awesome.

Peter Yagecic:

I think you've made everybody on this live stream really, really want to have one of these experiences, if they haven't already. I highly encourage you to yes.

Damian Bazadona:

Jeff, thank you. Um, I give a big thank you to Scott Ziger too, who connected me to you. Uh, Scott's behind the Broadway crews and we had a chance to work with him on it and I just have such deep respect. I think it's such an awesome concept, um, and I think you really brought us to life today and you've illustrated why. I think I still say you have one of the coolest jobs on the planet. Spend them at sea, come on. That's pretty cool and I can see you could see so many different ways to plug into it and I think for so many people on the webinar today, there's so many different points in and I think now the question really is to your point is like scrutinizing and really thinking through your currency of passion and how much is that? And it's a good gut check. But I love the conversation and, jeff Milley, thanks for the questions. It was great, thank you.

Jeff Cuellar:

A pleasure. Yeah, scott is a phenomenal partner. Love him to death. And not only do we work on Broadway with Scott, but we also work on Chefs Making Waves with him too. But I, but we also work on chefs making waves, uh, with him too. Um, but I mean there's, there's, there's. I mean you can talk about the diversity right there. You got chefs making waves and you've got broadway, uh, and just two completely different things, um, and and the kind of passionate communities that kind of roll out, uh, exhibit c and we do a true crime cruise. That just launched savannah bananas, uh, I think, uh, I think it actually got. Hopefully I'm not spilling the beans, but the podcast this Is Important that just announced yesterday Femland at sea, so you know, black Women Empowerment with Heather Lowry and what she's created with Femit Forward had just got announced too. So the diversity of everything that's out there, it really is like where we can find passion. I think we can put together unique programming that is immersive and intimate, that provides that once-in-a-lifetime style experience.

Damian Bazadona:

Yeah, fandom unpacked at sea. First we have to burn a million dollars.

Toby Chichick:

We have to burn a million, yeah you have to burn a few million dollars.

Jeff Cuellar:

I can honestly say, mike, I've made more, probably more, mistakes than wins. I just you know.

Peter Yagecic:

I hope if anyone's keeping tally the wins, you know, maybe outpost the losses. Well, I mean, that's kind of what fandom is all about in a nutshell, and for people who want to check out all of those amazing experiences you talked about sixmannet, that's where they should go.

Peter Yagecic:

Sixmannet is a place to go see everything that we have announced and have on sale. That's going to do it for this episode of Fandom, Unpacked the podcast. If you liked what you heard, please be sure to leave us a review on Apple Podcasts. Find out how to join us live for an upcoming recording at SituationLivecom. Slash fan. We'll see you next time, true believers.