Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Fandom Unpacked
ICYMI: The Whole City Is Showing Up for The NBA Finals
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Game 4 of the NBA Finals is tonight. If you live even remotely close to New York, you're feeling the fandom.
It sent us back to a conversation with Bronwen O'Keefe, Head of Brand Marketing and Content at the Harlem Globetrotters — an organization that's been filling basketball arenas in this city for 100 years — on what it actually means to give every person in a room something to feel. This episode covers:
- what it looks like when 20,000 people are all feeling the same thing at the same time
- why the Harlem Globetrotters have been filling arenas for 100 years
- what fandom looks like when it has something for everyone in the room
Listen to the full conversation with Bronwen here: https://www.buzzsprout.com/2449648/episodes/19275852
And GO KNICKS!
This week the whole city is showing up: Spike Lee, Jay Z, Timothy Chalamet, Larry David, Derek Jeter, Tina Fey, Tracy Morgan, all courtside, and enough people to fill watch parties in Bryant Park, Central Park, and every Pub and Dive Bar across all five boroughs, and yes, we technically dropped game three, but even after the game, 1000s of people just poured out into the streets around MSG together, still feeling it, still loud, still here. That's fandom. It reminded me of something Bronwyn O'Keefe, head of brand marketing and content of the Harlem Globetrotters told us earlier this month they've been filling basketball arenas in this city for 100 years, and she nailed what that feeling actually is.
Bronwen O'Keefe:I think you could argue that all of sports are entertainment because you are experiencing the feels while you're while you're watching a game, but I think what we really benefit from, and have benefited from, from a long time, is that we truly have something to offer everybody. The person who is there to watch basketball and wants to see dunking and wants to see trick shots, they're getting their fill of that, and the person who's there because they want to laugh, because they want to see, you know something that is just going to give them a belly laugh, that's what they're there for, and then we can give that to them too, and then there's the person who just wants to be in a place where they can experience something with their family, where every member of the family is having a good time, and that's a, that's a rare thing to find these days, and I know something that you know every family today craves is that experience to be together to create memories together that they want to repeat over and over and over again.
Heather Gault:Full episode is up. Listen before tip off tonight at the link in the episode description. I'm Heather. This has been Finn of Unpacked, in case you missed
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