Fandom Unpacked
Come inside the minds of the world's greatest leaders of live experience brands with the Fandom Unpacked podcast series. Featuring conversations with the leaders on the front lines of brands who shape our culture, join us as we dive into the powers and forces that drive audience connection, loyalty, and lasting fandom.
Hosted by Damian Bazadona (Situation), Peter Yagecic (A Mind at Work Consulting), and Maureen Andersen (INTIX).
Fandom Unpacked is powered by Situation – the world’s leading marketing agency for live experience brands.
Podcasting since 2024 • 21 episodes
Fandom Unpacked
Latest Episodes
Fans First, Entertain Always: How The Savannah Bananas Turn Baseball Into Joy
What if a sports team stopped selling your attention and started earning your trust? We sit down with Emily Cole, whose company, Fans First Entertainment, owns the Savannah Bananas, to unpack how putting fans first can flip an entire industry. ...
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Season 1
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Episode 21
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35:13
You Had To Be There: Randy Weiner on Making Immersive Experiences Fans Can’t Quit
What happens when a show stops asking you to watch and starts inviting you to be seen? We sit down with impresario Randy Weiner, the creative force behind Sleep No More, Queen of the Night, The Box, and the new Phantom Masquerade, to explore ho...
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Season 1
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Episode 20
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42:15
Making the Point: How Loyalty Programs Strengthen Live Entertainment
Want to see how a loyalty program actually moves behavior without feeling transactional? We sit down with Katie Dalton, president of Audience Rewards, to unpack the mechanics that turn a thrilling night out into a habit fans can’t wait to repea...
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Season 1
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Episode 19
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32:01
Fandom on the Field: How Sports Move the Masses
What makes someone stick with a team through losing seasons, changing conferences, and shifting media deals? We dig into the core of modern fandom with Clinical Assistant Professor of Sport Management at the University of Michigan and co-owner ...
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Season 1
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Episode 18
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38:41
From the NBA and Cirque to Iconic Venues: Fandom from Every Angle
How can physical spaces enhance rather than simply contain fan experiences? Kristina Heney, EVP of Marketing at Oak View Group, takes us on a fascinating journey through the evolution of fan-venue relationships, drawing from her remarkable care...
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Season 1
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Episode 17
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34:49